Product thinking / 01
Why AI products should solve workflows, not impress demos
A useful AI product earns its place by removing friction from a repeated job. The demo matters less than what happens on an ordinary Tuesday.
From the Origin / 04
Ideas for building useful technology.
Notes on product thinking, AI implementation, search visibility and the operating systems behind modern businesses.
Coming soon
Search / 02
What modern search visibility looks like in the age of AI answers
Discoverability now spans search results, maps, trusted sources and AI-generated answers. Businesses need a clearer view of the whole system.
Vertical software / 03
Why vertical software beats generic tools for service businesses
Software designed around the language and sequence of a real trade can remove more work than a flexible tool that asks every team to build its own system.
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